It is used by scientists, artists and designers to help understand and explain color and color pairings. The color wheel is a circle dating to the days of Sir Isaac Newton in the late 1600s. Most commonly color is categorized using the color wheel, the most common platform for color theory.
But we also use other methods as well as they relate to how color is being used – think about color names as CMYK, RGB or HEX values. The most common way we, as designers identify color is by name. Total absorption of wavelengths results in no color (black) while complete reflection results in white. Scientifically speaking, color is the visual presence of light in different wavelengths and relates to how these wavelengths are absorbed or reflected. That same tool that teachers used in school really is the basis for how designers plan and use color in almost every project from the simplest web page to expansive brands with multiple sites and campaigns. It all comes down to basic color theory and the color wheel. Selecting a color palette is one of them that can be tough if you don’t have the right tools. Sometimes the toughest step in building a new website or redesign can be the conceptual ones.
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